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How to Write Product Descriptions That Sell (and Stay Truthful)
A step-by-step method for writing online product descriptions that answer buyers’ questions, turn features into benefits and avoid claims you cannot support, with templates and a checklist.
The latest
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Keeping Pets Safe in Hot Weather: A Practical Guide for Owners
How to protect dogs and cats from heat, from walk timing and hot pavements to never leaving a…
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How to Format a Blog Post People Can Actually Read
Headings, paragraph length, lists, tables, links and colour contrast: a practical formatting guide for bloggers, based on US…
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How to Write Alt Text for Blog Images: A Decision Guide With Examples
When an image needs alt text, when it should be empty, and how to write a short description…
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How to Chase a Late Invoice Without Losing the Client
A calm, step-by-step system for following up on overdue freelance invoices, with reminder templates, a timeline table, and…
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The Freelance Contract: What to Put in Writing Before You Start Work
The clauses every freelance writer or designer should agree before starting a project, from scope and payment dates…
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Email Subject Lines That Get Opened Without Misleading Anyone
How to write subject lines for newsletters and marketing emails that are specific, honest and easy to scan…
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.
Money
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How to Prepare Your Records for Tax Season
A calm, month-by-month system for gathering receipts, forms and statements, with the IRS rules on how long to keep each one.
On writing
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How to Write Concisely: Five Kinds of Words You Can Cut Today
A practical editing guide to wordiness: obvious detail, filler modifiers, repetition, redundant pairs and redundant categories, with before-and-after examples and a word-count table.
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Plain Language: How to Write So Busy Readers Understand You the First Time
What plain language means, the US government guidance behind it, and five practical habits (audience, active voice, present tense, uncovered verbs and short paragraphs) with before-and-after…
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The Plain-English Edit: Seven Cuts That Make Any Paragraph Stronger
Seven small cuts, made one pass at a time, turn a padded paragraph into a clear one, with examples and guidance from the UK and US…
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About this publication
Better Writing Skills publishes practical, plainly written guides to work, money, home and everyday life. Every article is checked against primary sources, corrected in the open, and sponsored pieces are always labelled.
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