Blogging
Planning, writing and growing a blog readers return to, from the first post to a year-long publishing plan.
Start here: Start a blog people return to
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How to Format a Blog Post People Can Actually Read
Headings, paragraph length, lists, tables, links and colour contrast: a practical formatting guide for bloggers, based on US plain language guidance and the WCAG contrast standard.
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How to Write Alt Text for Blog Images: A Decision Guide With Examples
When an image needs alt text, when it should be empty, and how to write a short description that serves screen reader users, using the W3C’s…
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How to Start a Blog People Will Actually Return To
A practical first-quarter plan: choose one reader and one recurring problem, keep a rhythm you can hold in a busy month, and make the first visit…
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Paragraphs That Breathe: Structure for Screens
How long should a paragraph be on a phone? A guide to paragraph length, one idea per paragraph and spacing, using US plain-language, Nielsen Norman and…
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How to Plan a Year of Blog Posts
A six-step method for filling 52 weekly slots with useful posts, built around the questions readers ask and Google’s guidance on helpful content.
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.