Marketing
Marketing for small teams with small budgets: email, measurement, briefs and campaigns that can be judged honestly. Each guide favours methods you can run without an agency.
Start here: Build an email list · Measure a campaign · Write a creative brief
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How to Build an Email List the Right Way
A practical guide for small businesses on growing an email list people want to be on: sign-up offers, welcome sequences, sending rhythm and the CAN-SPAM rules…
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A Simple Way to Measure Whether a Campaign Worked
A practical measurement plan for small marketing teams: set one goal before launch, tag every link, compare against a baseline and report in a single page.
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How to Write a Creative Brief Your Agency Will Love
A good brief gets better work faster. These are the questions every creative brief should answer.
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A Simple Content Calendar for Small Teams
You do not need heavy software to plan content. A one-page calendar and a few rules will keep a small team publishing on schedule.
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.