Marketing
Marketing for small teams with small budgets: email, measurement, briefs and campaigns that can be judged honestly. Each guide favours methods you can run without an agency.
Start here: Build an email list · Measure a campaign · Write a creative brief
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How to Build an Email List the Right Way
A practical guide for small businesses on growing an email list people want to be on: sign-up offers, welcome sequences, sending rhythm and the CAN-SPAM rules…
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A Simple Way to Measure Whether a Campaign Worked
A practical measurement plan for small marketing teams: set one goal before launch, tag every link, compare against a baseline and report in a single page.
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A Simple Content Calendar for Small Teams
A one-spreadsheet content calendar for a team of three: a rhythm worked out from hours, nine columns, stage deadlines and short regular reviews.
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How to Write a Creative Brief Your Agency Will Love
A creative brief template for first-time briefers: state the problem as a need, set a checkable objective, choose one message and name the limits.
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.