Copywriting
Headlines, product copy and persuasive writing that stays honest and sounds like a person.
Start here: Product descriptions
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Email Subject Lines That Get Opened Without Misleading Anyone
How to write subject lines for newsletters and marketing emails that are specific, honest and easy to scan in a crowded inbox, plus the US legal…
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How to Write an About Page That Earns Trust
A structure built on Google’s who, how and why questions, with a template and a list of claims to replace with ones readers can check.
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Writing Product Descriptions That Sound Like a Person
A practical guide for small online sellers on writing product descriptions that give buyers checkable facts, sound human and stay on the right side of advertising…
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Headlines That Promise Only What the Article Delivers
A practical guide to writing honest headlines that earn the click and keep the reader’s trust, with a promise-check table, Google’s title guidance and a five-step…
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.