An about page is often one of the most visited pages on a site. People want to know who is behind it.
Say who you are
Use real names and, where appropriate, photos. Describe your role and experience in plain terms.
Explain what you do and for whom
State clearly what you offer and who it is for. Avoid vague phrases that could describe anyone.
Tell the story briefly
A short account of why you started and what you care about makes you human. Keep it honest and specific.
Show evidence
Where you have genuine results, qualifications or examples of work, include them. Never invent claims or testimonials.
Be transparent
Describe how you make money, how you handle sponsored content and how people can reach you.
Make contact easy
Link to a contact page or give an email address. Visitors trust organisations they can reach.
Keep it up to date
Revisit the page regularly so it stays accurate.
