Content and SEO
Writing for people first while meeting the needs of search, based on Google’s own published guidance.
Start here: Writing for search
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What to Include in a Content Audit
A content audit shows what you have and what to do with it. Here is a straightforward way to run one.
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The One-Page Content Brief: A Template and Walkthrough
A single page can keep writers, editors and stakeholders aligned. Here is a brief template you can copy, with notes on each field.
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Writing for Search Without Writing for Robots
How to write articles that rank and still read like a person wrote them, based on Google’s own guidance on helpful, people-first content.
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.