Content and SEO
Writing for people first while meeting the needs of search, based on Google’s own published guidance.
Start here: Writing for search
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Internal Linking for Content Sites: A Practical System for Editors
Why links between your own pages matter for readers and for search, how to write link text that says where it goes, and a simple routine…
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Title Tags and Meta Descriptions: What Google Actually Recommends
How to write a title element and meta description that describe the page, avoid boilerplate and keyword stuffing, and give a searcher a reason to click,…
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Writing for Search Without Writing for Robots
How to write articles that rank and still read like a person wrote them, based on Google’s own guidance on helpful, people-first content.
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What to Include in a Content Audit
A practical content audit for a small site: the columns to track, a quality rubric from government and Google guidance, and a decision for every page.
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The One-Page Content Brief: A Template and Walkthrough
A twelve-field one-page brief for small editorial teams: what to write in each field, a worked example, and how to test the finished draft against it.
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.