Over time, a site collects pages that are out of date, overlapping or ignored. An audit helps you decide what to do.
List your content
Create a spreadsheet with every page or post, its address, its topic and its publish or update date.
Add useful data
Where you have it, note traffic, engagement, links and any conversions. Use data from tools you trust and keep your time frame consistent.
Judge quality
Read each page. Is it accurate, useful and clear? Does it match what readers want?
Decide an action
Common choices are keep, update, merge with another page, redirect or remove. Record your decision for each one.
Look for overlap
If several pages cover the same topic, combine them into one stronger page and redirect the old addresses.
Prioritise
Start with pages that have the most potential or the biggest problems. You do not need to fix everything at once.
Repeat
Schedule a smaller audit each year so content does not pile up again.
