Articles
Every article, newest first
Practical writing advice from the editorial team. Browse by topic or read the latest.
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Build a Writing Habit That Survives a Busy Week
Motivation comes and goes. A habit that survives a busy week is small, specific and easy to restart. Here is how to build one.
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The One-Page Content Brief: A Template and Walkthrough
A single page can keep writers, editors and stakeholders aligned. Here is a brief template you can copy, with notes on each field.
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How to Brief a Freelance Writer So the First Draft Is Usable
Most disappointing first drafts come from thin briefs, not weak writers. A twenty-minute brief can save days of rewriting.
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Commas, Without the Mystery: Five Rules That Cover Most Cases
Comma advice can feel endless. Five rules handle most everyday writing, along with the one mistake worth learning to avoid.
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Headlines That Promise Only What the Article Delivers
A good headline earns the click and keeps the trust. Practical rules for writing titles that are clear, specific and honest.
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Writing for Search Without Writing for Robots
How to write articles that rank and still read like a person wrote them, based on Google’s own guidance on helpful, people-first content.
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How to Start a Blog People Will Actually Return To
A blog earns repeat readers by being useful to a specific person on a predictable rhythm. A practical plan for the first three months.
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The Plain-English Edit: Seven Cuts That Make Any Paragraph Stronger
Strong writing is often shorter writing. Seven practical cuts that tighten a paragraph without flattening your voice.
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Active vs Passive Voice: When Each One Earns Its Place
Passive voice is not an error. It is a tool. Learn how to recognise it, when to avoid it and the few cases where…