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Email Subject Lines That Get Opened Without Misleading Anyone
How to write subject lines for newsletters and marketing emails that are specific, honest and easy to scan in a crowded inbox, plus the US legal…
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Internal Linking for Content Sites: A Practical System for Editors
Why links between your own pages matter for readers and for search, how to write link text that says where it goes, and a simple routine…
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Title Tags and Meta Descriptions: What Google Actually Recommends
How to write a title element and meta description that describe the page, avoid boilerplate and keyword stuffing, and give a searcher a reason to click,…
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How to Write Concisely: Five Kinds of Words You Can Cut Today
A practical editing guide to wordiness: obvious detail, filler modifiers, repetition, redundant pairs and redundant categories, with before-and-after examples and a word-count table.
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Plain Language: How to Write So Busy Readers Understand You the First Time
What plain language means, the US government guidance behind it, and five practical habits (audience, active voice, present tense, uncovered verbs and short paragraphs) with before-and-after…
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Dangling Modifiers: How to Spot Them and Three Ways to Fix Them
Why “Walking into the office, the printer jammed” reads so oddly, and three reliable ways to repair a modifier that has lost the word it describes.
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Apostrophes Without the Panic: Possessives, Contractions and Its vs It’s
The three jobs an apostrophe does, how to handle plural and singular possessives, and the small set of mistakes that cause most apostrophe errors.
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How to Use a Semicolon (and When a Full Stop Is Better)
The three jobs a semicolon does, the mistakes that make editors wince, and a quick test for deciding between a semicolon, a comma, a colon and…
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Strength Training for Beginners: A Home Routine You Can Start Today
Why the NHS recommends strength work twice a week, a no-equipment beginner routine, how to progress safely and a 12-week plan that fits into 20 minutes.
The Sunday Letter
One useful read, every Sunday.
A short note from the editors with the week’s most practical article. No hype, no daily blasts.